SEO (search engine optimization) is the process of making changes and adjustments to your website design and content in order to help it appear in the search engines. By optimizing your website for search engines, you can increase your visibility in the organic, or un-paid, search engine results page.
The strength of SEO and driving organic traffic is clear… Optimizing your pages for SEO is going to be even more important in 2020 as organic search continues to rise above other search traffic.
glossary of seo terms
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Guide to SEO in 2020
This is the ultimate guide to search engine optimization in 2020.
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Glossary of Terms
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Search Engine Marketing Glossary
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Common SEO Terms
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the basics of seo
SEO is divided into two categories:
Also known as “On-page SEO” refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags of your website.
Also know as “Off-page SEO” embodies any efforts taken outside of a website to improve its search engine rankings. Link building is a big part, but it goes beyond that. Google takes into account many off-page factors when deciding if and where to rank web pages. Links are one of those factors, but there are many others.
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Advanced SEO Tutorial for 2020
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Our SEO Starter package was recently introduced in response to many emails and suggestions from our clients and website visitors. They were concerned about the high cost of optimizing their web pages/websites. However, they did acknowledge that not too many people were visiting their sites, other than their employees and relatives; and since the average cost of SEO service is between $750-$2,000/mo., it becomes a high ticket item for many small businesses.
Local Digital Works created a Starter SEO Package that includes 100% On-page optimization, and “Partial” Off-page optimization and it goes for just $327/mo. This new SEO Starter Package makes it more affordable for small businesses to begin the process of improving their ranking online, and it’s a way to get started until they can afford the complete and more comprehensive SEO service, which includes 100% On-page and 100% Off-page optimization.